Tuesday, 9 June 2009

Why can't I lose this stubborn fat?


You’ve been at it for ages.

The ongoing struggle with your weight is tipping you over the edge. You’ve been working hard and still that stubborn bit of fat is clinging on to your mid-section for dear life!!

Why won’t it go?

Here are my top 5 reasons why the stubborn fat will not leave.


1. You’ve been cheating

‘A little bit wont hurt’

A small sentence with big implications!

We all know the situation. You’ve worked diligently to adhere to your diet and suddenly its put in front of your nose. A moment of weakness and suddenly it’s gone.

A little bit wont hurt! Surely?

The issue is you are an addict.

You need to take control and cut it out completely.

A little bit will have a massive difference to your weightloss effort because while it is still present you will miss it.

Break the cycle today and don’t cheat.


2. You have no Why

This is the most poignant questions I ask during any consultation.

In his book Mans Search For Meaning author Viktor Frankl says ‘He who has a why can live with any what any how’.

In essence if you have a good enough reason to do it, you will do it regardless of the difficulty.

Conversely, if you have no why you will find every excuse and it will not be done.

Identify your why.

You may have to do some soul searching to find it. Don’t just stop at the first hurdle – I want to look better. Why?

If you get this right your desire to train will increase tenfold.


3. You have no What

You may have set a target to ‘lose weight’, ‘tone up’ or ‘get fit’ but exactly how much weight, how much tone or how fit?

Be specific.

A good target could be to lose 2stone by my cousins wedding.

What specific goal are you aiming at?

Make this big, prominent and timely, as this is critical.


4. You are trying to do it alone

Are you an expert on fat loss?

So consult with someone who is!

Your limited knowledge in this area could be hampering your efforts.

When I have a problem with my car I see a mechanic. When doing my tax return I visit my accountant. So why when trying to lose weight do people insist on going it alone?

Your body is complicated. I’m sure with no prior knowledge of a car engine you wouldn’t attempt to fix it.

Alternatively, confer with someone with a proven track record, who can consult on exercise, nutrition and lifestyle to get you the best results.

Especially if you have tried and failed before. Why not check out what you could achieve at www.stevekeywood.co.uk/what-people-say/.


5. You are not being accountable

Once you have consulted with a professional and have a exercise and nutrition programme to follow, you have your what and why, and you have cut out any little cheats. Enlist the support of someone significant or a group to keep you on track.

It is not unusual for a person’s motivation to wane when embarking on a health and fitness programme, as it is difficult. It is at times like this you need the support of someone else.

Being in regular contact with a likeminded individual will legitimise your struggle and justify your concerns. They must be a strong-minded motivated person like you. They must support you and you must support them.

Going it alone is difficult. Having someone to keep you on track will mean you achieving your goals.


So there you have it. The top 5 reasons. Apply them today and achieve your fat loss ambitions.

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