The Power of Less

Do you struggle to stick to an exercise plan? So do I.

Do you struggle to stick to a diet? So do I.

Since the arrival of little William (my nearly two year old son) I’ve been struggling with my fitness. Being fit has always come naturally to me and I was unaware of how much time and effort it took to stay fit.

With sleepless nights, the necessary time and attention it took to be a dad, and the conflict in my own head about going to the gym instead of hanging out with the little dude, I piled on the pressure and started feeling guilty about missing exercise and eating badly. 

When I missed a session I’d chase my tail trying to make up for missing a session and eating badly... IT WAS FRUSTRATING!

Then, I ended up reading a simple little book called The Power of Less.

It finally dawned on me what I’d been doing.

By trying to do too much I was giving myself less chance of success.

To quote the book, if you adopt one new habit your chance of success is more than 85%. If you adopt two new habits your chance of success is less than 35%. And if you adopt 3 new habits your chance of success is less than 10%. Shocking, eh?

By putting the pressure on to exercise and eat better I was sabotaging my own success.

WHAT DID I DO?

I eased up on the diet and set myself a simple target to exercise four-times per week. 

I’d eat what I fancied (think Ben & Jerry’s, Green & Blacks...) but made sure rain or shine I was doing my pre-planned workouts.

The end result... I love training again! And now I’m ready to reign in my diet too.

I think this quote is pretty apt. “Chase one rabbit and catch it. Chase two, and you catch nothing!”

The Hot Bitch Project: September Edition

DISCOVER THE SECRETS TO HEALTH, FITNESS AND A FLAT STOMACH...

**The plan starts on 9th September SIGN UP NOW - Sign up HERE**

Dear Fellow Fitness Consumer,

What you’re about to read might surprise you.

Whether you’re fit already or have aspirations to be fit this is important to you.

In the last year I’ve helped hundreds of people all over the world change shape, burn stubborn fat and become fitter than they’ve ever thought possible.

If you’re anything like most people you don’t have time to exercise or the motivation to eat healthily and you’ve become somewhat bemused by the inconsistencies in the media about what it takes to be fit and healthy.

If this is you then I can help.

Before I begin I need to tell you this plan is not for everyone. This plan is not for you if you want to just read the diet and exercise plan and do nothing about it. This plan takes action to achieve the results. Yes - it is only one fifteen-minute workout a day to be done in your front room with no equipment and no fuss, but you need to do it and give it your all. 

You will be asked to give up some of the stuff you like such as food and drinks containing alcohol and sugar, but you didn’t expect me to say otherwise, did you? But, please bear in mind you will receive all the information, daily coaching and support you need to do this and make it work.

I understand why this is hard to believe. The constant to-ing and fro-ing of so-called experts can be difficult to understand. One minute red meat is good for you, the next it’s not. One minute you can’t eat fat, the next you can. One minute you need carbs, the next you don’t. The diet and exercise industry is complicated!

Starting on Monday 9th September for 21 days we are embarking on a clean eating and a do-at-home bodyweight exercise plan of which the results have to be seen to be believed. 

When you sign up to this plan you will receive...

• The Diet of Plenty - a simple easy to follow guide on what to eat and what not to eat and why. 
• The 15 Minute Solution - a time-friendly bodyweight exercise plan to be done at home in your front room.
• Advanced Fat Loss Strategies - the ultimate tricks and tips to be applied to The Diet of Plenty to accelerate results.
• Access to our secret Facebook forum - the hub of the clean eating and exercise plan. This secret group is a great place to compare notes with fellow clean eaters, ask questions, swap recipe ideas and generally hang out. Check in daily to stay on track.
• The Exercise Guide - including mobility matrix, stretch routines and additional AB workouts.
• The Diet of Plenty Recipe Book - this includes tons of delicious recipes, a meal planner and a daily ritual tick list to keep you on track.

Sounds good, right? I guess the results of a previous plan speak for themselves...

Total loss 10lbs &; 10 inches overall - so happy! - Vicky

In total: 7lb & 9" lost. Very happy with the overall results and a lot of the healthy eating is becoming second nature. Thanks Keywood! - Tina

Total weight loss is 13 lbs, total 16 3/4inches. Am very happy with that and I intend to carry on eating this sort of way! Thanks steve! - Michelle

Total loss 8 inches. I don't weigh but feel lighter! Best news is that my favourite jeans that haven't seen daylight for years now go on... Can't do the button up still but hey they got over my hips!! - Sue

Weight 10lbs total

Measures 9.5" total

Looking better, feeling great, love it!

Stephen Keywood I hate to tell you your right but this shit really does work!! ;-) - Ben

Final weight loss 12lb.... And a dress size! A deal is a deal .... See you at bootcamp Steve! - Tillie

I have lost 12lb and 9 inches. Need some new jeans !! Am going to keep going for February !! Well done everyone. Results are amazing !! - Nicola

12 inch loss overall :0)

Overall Weight loss 15lbs :0)

Didn't think that being such a loser would make me feel so good, and will carry on until I have reached my goal of being a yummy old mummy !!

Thank you Steve, I now have the confidence and right attitude about weight loss/exercise and healthy eating to continue ( with the help of my friends here on FB) - Jane

5" lost and 7lbs. Goal achieved- hurrah! - Fiona

Ok so 8" reduction overall and 7lb loss. Got the Christmas naughties off!! Hooray!! - Ally

Amazed & delighted..from my dodgy measuring looks like a near total 10 inches lost from various body parts...a 12lbs weight loss & counting...Have no desire to change my eating habbits any time soon as would like to keep loosing those inches & pounds for a while longer....One happy chappy! :) - Becky

Final results 10lbs and 12 inches. Going to keep going as want to keep the inch and weight loss up and feel so much better in myself:) - Claire

Final results for stidders.....9" total body fat loss and 7lbs on the scales. Really pleased with results and the fact that the overindulgence at Christmas is now finally off ;) - Claire

Final stats: 9 1b and 10.5 '' . Intend to carry on and aim for a further stone, setting myself another target. Feeling great with no hankerings for a diet coke or packet of crisps.

Concession is that if I want a piece of cake I'll hold out for a dairy/regular flour type on cheat day - Charlotte

I have been working super hard too ! I am really please to have knocked 8lbs off and 8inches over 8 measurements:-

Well Done to all of you! Amazing results and it was not soo bad was it ?! ;)

I will continue with the plan through the week and save treats for weekend

And I will certainly continue to lift those heavy weights in the gym :) - Jane

My results: 8lbs & 12 Inches - Overall chuffed to bits, clothes no longer tight. Thank you forum for your support. - Lindsey

Weight was 10 st 0 down to lb 9 st 5 lb. Thank you so much for everything you have taught us and thanks to everyone for sharing the experience and keeping me motivated and entertained - Karen

6kg and 11 inches but definitely not stopping here, bikini in 2 weeks! Thanks guys, you all played a part...v grateful for the support - Charlotte

Final results for Lois... 7.5 ins and 10lbs! It's been great, thanks Stephen Keywood you gave us the tools to work with but we all did it!! Well done guys!!!!! - Lois

Lost a stone (now got another 1.5 to go so will be continuing) and 12.5" so very happy with that. Makes me wonder what I could have done if I had done the exercises everyday tho!!! Thanks to everyone- the forum has been an excellent source of motivation......And thanks Steve!! - Nicky

If you want these results in just 21 days it’s a no brainer, right?

However for those I haven’t met I can understand you might have some reservations. Therefore I will put forward this guarantee. 

That’s how confident I am that my clean up plan will work for you.

The majority of people are looking for results, and I want to ensure this is exactly what you receive.

Provided you stick to the proven formula you will drop a jean size.

Are you a suitable candidate for the guarantee?

My training programs are highly effective, but only if you are ready to stick to the rules. For this reason I am only prepared to offer the guarantee to those who stick to it 100%.

I do accept clients who do not wish to adhere but I do not offer them the same guarantee.

Before you decide you want to train with a guarantee take a look at the deal.

I guarantee if you follow my few simple rules and DON’T drop one jean size within the first 21 DAYS, I will refund all of your money.

• You must adhere to the advice given and maintain a positive attitude throughout the program.
• You must follow my healthy eating recommendations to the letter. This includes giving up the toxic foods such as alcohol, bread, pasta and processed foods that are keeping you overweight for 21 days.
• You must commit to taking positive action everyday to achieving your goals including participating in the one fifteen-minute workout.
• You must write a daily training journal every evening that documents the foods you’ve eaten, your mood and energy levels, your daily activity and exercise.
• You must take a before and after picture at the start and finish of the 21 days to demonstrate the changes in your body shape and be prepared to write a full testimonial so that others can see how well you have done! - You do NOT have to share these - unless you want too...

This might sound like hard work - but most find it enjoyable.

If you truly want these results you will understand that you need to make changes.

You might think there may be a catch, but there isn’t one. I do not intend to give you your money back… because I wont have to. If you follow my advice you will achieve your desired goal and you will not want your money back!

The plan starts on Monday 9th September. To secure your place you need to sign up now.

 Follow this link to Sign Up NOW!

...how much? 

You’d expect me to build this up by equating how much my personal training clients pay for this kind of plan, but I won’t. The results speak for themselves. If in twenty-one days time you want to be fitter, healthier and a jean size smaller it will cost you £67.

**SIGN UP NOW! - Sign up now for £67**

To pay you can use the paypal button HERE - this will send me an email to me and from there I will add you to my list. I will send you more information from there...

If you have any questions in the meantime head over to my Facebook page and just ask. 

Yours in good health,

Steve